RECOMMENDATION

 T-Mobile has several competitive advantages when it comes to setting them apart from other mobile telecommunication providers.

·        T-Mobile offers a variety of products and services that have helped it develop a solid reputation with consumers. One of the biggest strengths T-Mobile has is its network infrastructure and overall reliability. This event has paved the way for their revolutionary “no contract” ideology that has been a huge hit with consumers who were tired of difficult to understand contracts from other providers.

·       T-Mobile has outlined this main difference in its marketing campaign using emails to existing and previous customers and implemented IS systems such as web beacons to know if these marketing tactics are successful. Often these campaigns have been successful as T-Mobile has experienced continuous growth for several years.