ANALYSIS

T-Mobile analyze the five competitive forces and the company's strategy for a clear picture of what impacts the profits in the wireless communication industry and develops a competitive approach to stay ahead in the market.

The company provides better products that are affordable to consumers and valuable to the public. T-Mobile's innovative business model helps the business to gain market share and grow rapidly.

·       strong brand reputation and has invested heavily in its fast and reliable 4G and 5G cellular business market, offering consumers affordable data plans. Also, the company is a trustworthy network provider with good customer service.

·       T-Mobile solves these problems by providing a fully transparent pricing strategy for products, lower prices, and better products and services. Also, the company understands what the customer needs.

 

T-Mobile builds a strong brand image and maintains a successful media presence all of which translates to positive perception among consumers and stakeholders.

 T-Mobile maintains a foothold of several sales channels, including retail stores, online sales, and tele-sales.

T-Mobile has a variety of business processes to support its operations and meet the needs of its customers. Some business processes include:

• T-Mobile's sales and marketing processes are designed to attract and retain customers through targeted advertising, promotions, and special offers.
• T-Mobile's customer service processes are focused on providing high-quality support to customers, including resolving issues with billing, technical support, and general inquiries.
• T-Mobile's network operations processes ensure that the company's wireless network runs efficiently and effectively, providing reliable customer service.
• T-Mobile's product development processes focus on creating new products and services that meet customers' evolving needs, such as 5G network connectivity and a lot of devices.
• T-Mobile's finance and accounting processes ensure that the company's financial transactions are recorded accurately and that the company complies with relevant regulations and reporting requirements.

T-Mobile’s Structured Processes:

• T-Mobile’s sales and marketing campaigns are often structured processes that involve following a set of predefined steps to reach and engage with potential customers, such as through targeted advertisements, social media campaigns, and even direct mail. 
• T-Mobile’s billing and invoicing processes involve collecting and processing customer payments, generating invoices, and ensuring that bills are accurate and timely. 
• T-Mobile’s network maintenance and upgrades involve following predefined procedures to perform regular maintenance tasks and upgrades to the company’s network infrastructure.

 INFORMATION SYSTEM COMPONENTS

Software

Software refers to a set of instructions, programs, or data used to operate computers or mobile devices. It includes programs, applications, and operating systems that allow users to perform specific or various tasks.

Mobile operating software allows smartphones, tablets, and other devices to run applications and programs. Mobile operating software interfaces the device's hardware and software components.

 It provides the interface between the device's hardware components and enables users to interact with the device through a graphical user interface. Mobile operating systems perform essential tasks such as managing memory and controlling the device input and output functions. Also, it handles communication between the device and wireless networks.

 T-Mobile uses the Android operating system. Mobile devices, such as smartphones and tablets, use different operating systems to support the processes.

Some of the common use operating systems:

Android - the most widely used mobile operating system globally, an open-source platform that supports a wide range of devices for various manufacturers.

 iOS is the operating system used on iPhones and iPads, and it is a closed-source platform that offers a seamless user experience

Windows- an operating system that runs smartphones and tablets and offers a user-friendly interface.

 

  Hardware

           A cell phone communicates with the nearest tower within its range, allowing radio signals to be sent and received, and the closer you are to the tower, the stronger the signal. The cell phone has a feature that indicates the signal quality by displaying it on the screen of the device, as the technology evolves these devices provide you with a sign on the banner that displays (3G, 4G, LTE, or Edge) specifying the available technology within range.

Application software

·       refers to any computer program or software that helps an individual or business to complete specific tasks unrelated to the operation of the computer.

·       simplify tasks that would otherwise require time and planning. There are many uses for application software such as email clients, search engines, web browsers, presentation software, word processors, spreadsheet software, graphic software, multimedia software, education software, and database software.

Vertical applications

·       are specific software that is created around the needs of a specific industry or market.

 Horizontal applications

·       are more general software that is not specific to the needs of any one company or industry and instead can fit the needs of anyone. Customized applications are software that is created solely around the needs of one company.

T-Mobile uses all three of these types of applications.

·       An example of vertical applications is the customer relationship management (CRM) software used to manage customer relations and complaints. T-Mobile used Salesforce Customer 360 for CRM functions and tasks.

·       An example of a horizontal application that T-Mobile uses is Excel which is commonly used for any spreadsheet needs.

·       Android customized applications is the T-Mobile app available on IOS and Android that provides customers with rewards, discounts, product information, billing, and data management tools.